FMCG, Hygiene & Household Supplies
Kim-Fay East Africa (Fay.Cares)
Mass reach and emotional brand storytelling across East Africa.
Campaign creative
Client:
Kim-Fay East Africa LTD
Channel:
Meta (Facebook & Instagram Video Funnels)
Reporting:
Lifetime account totals • Meta Marketing API
3,564
Direct consumer inquiries
8,646,365
Unique people reached
680,092
Ad / link clicks
01 / THE CHALLENGE
National household penetration at scale.
As a legacy FMCG hygiene brand, Kim-Fay required massive national brand reach while driving retail consumer engagement and distributor inquiries across Kenya and the broader regional East African markets.
02 / OUR APPROACH
Family storytelling paired with direct retail activation.
Engineered full-funnel campaigns blending viral family and hygiene video storytelling, seasonal consumer promotions, and a direct inquiry pipeline, building an active loyal community of over 83,800+ Facebook followers.
What the campaigns delivered.
1
Lead forms
3,563
Conversations started
$21,421.28 USD
Managed ad spend
83,815
Verified Social Followers
Source: supplied Meta export summary, 3 October 2026. Lifetime performance for Fay.Cares community.
Social media presence.
Active community reach and channel engagement managed and scaled by BuzzEvo.
Facebook
Fay.Cares
83,815
Official Brand Followers
WhatsApp Funnel
Direct Inbound Lead Desk
3,563
Verified Direct Client Chats
Direct procurement and customer acquisition channel
Brand Footprint
Total Social Audience
83,815 Community Advocates
Combined Brand Reach & Engagement
Managed and scaled by BuzzEvo Global
“Delivered over 8.6 million unique impressions and built a community of 83,800+ engaged loyal brand advocates.”
— Executive Leadership, Kim-Fay East Africa (Fay.Cares)